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Sell on Wayfair

Home isn’t just a category, it’s our specialty.

Wayfair doesn’t just carry home goods – it was built from the ground up to deliver a specialized experience just for the home, making our platform the ideal place to sell furniture online.

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Over twenty-two million customers turn to us for their homes.
The home is a special place. Whatever their spaces need, our customers know they’ll find it on Wayfair.
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We’re the experts in delivering home goods.
If it goes into a home, we can ship it on time and intact. Couches, washing machines, mirrors – no sweat.
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We have next-level insights and recommendations.
We’ll connect you with data to reveal our customers’ needs and show you how to grow your business.

Millions of products, one great experience.

The home is deeply personal – that’s why shoppers browse endlessly to find the perfect products for their spaces. We blend an open online platform with a polished experience to help every shopper find just what they need.

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A World of Options
With a catalog of millions of great products sourced from partners like you, Wayfair offers customers endless options for any type of product. Our unparalleled selection makes us the clear choice for any home shopping journey.
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A Cohesive, Delightful Experience
Specializing in the home enables us to tailor our shopping experience to its unique needs. Our fulfillment network, merchandising, and even our partner services and technology are all designed just for the home category.

An intuitive platform and support when you need it.

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An All-Inclusive Partner Site

Partner Home will help you manage your catalog, fulfill orders, get paid, and capitalize on insights and growth opportunities.
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Specialized Support Teams

Our experts know their way around the industry, and they’re ready to help any time, any way. In your first 90 days on Wayfair, you’ll work directly with a dedicated Onboarding Success Coach. They’ll help you craft a strategy and develop actionable steps to position your business for success on Wayfair.
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Learning & Development Resources

Wayfair Academy offers on-demand online videos and live training webinars that equip you with everything you need to excel with Wayfair.